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American Icon: Alan Mulally and the Fight To Save Ford Motor Company
By Hoffman, Bryce G.
Publishers Summary:
- ISBN
- 978-1-45263-813-3
- Publisher
- Tantor Audio
REVIEWS
Library Journal
Reviewed on October 15, 2012 | Non-Fiction
Hoffman (Detroit Free Press) presents an extensive case study (2006–11) of efforts to save Ford Motor Co. Fortunately, chair and CEO Bill Ford Jr. recognized his limited skills to revitalize his family’s company and recruited Alan Mulally from Boeing as the new CEO. Arriving in Dearborn with a proven data-driven weekly mandatory business plan review, Mulally slowly transformed the corporate culture to one of genuin...Log In or Sign Up to Read More
