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Encyclopedia of major marketing campaigns
By Riggs, Thomas Lawrence
- ISBN
- 978-0-78763-042-3
- Publisher
- Detroit : Gale Group, c2000.
REVIEWS
Library Journal
Reviewed on May 15, 2000
Developed as a companion to the publisher's Major Marketing Campaigns Annual, this volume profiles 500 of the most notable marketing and advertising campaigns of the past 100 years. These campaigns cover the marketing of all types of products and services, each in two to five pages, with referral to other sources for further study. Riggs (who also edits the annual) has done a superb jo...Log In or Sign Up to Read More
