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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
By Garfield, Bob & Doug Levy
- ISBN
- 9781591845775
- Publisher
REVIEWS
Library Journal
Starred Review on May 1, 2013 | Social Sciences
Consultant Garfield (cohost NPR's On the Media) and Levy (founder and CEO of MeplusU) discuss the shift in advertising to the "relationship era," defined as the first period of modern commerce when success or failure depends not on what is said, nor what is produced, but on who you are and depends on ethical conduct, seamless customer relations, and const...Log In or Sign Up to Read More
