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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians
By Kennedy, Marie R. & Cheryl LaGuardia
- ISBN
- 9781555708894
- Publisher
- ALA-Neal-Schuman
REVIEWS
Library Journal
Starred Review on July 1, 2013 | Social Sciences
As library budgets get tighter and the cost of e-resources rises, it is becoming increasingly necessary for libraries to promote such materials to patrons rather than rely on the discovery system to do it for them. Before one can begin to let patrons know what the library offers in the way of e-resources, a plan is needed. Kennedy (serials & electronic resources librarian, Loyola Marymount Univ.) and LaGuardia (research librarian, Harvard Univ., and an LJ reviewer) show how to ...Log In or Sign Up to Read More
