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How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
By Melillo, Wendy
- ISBN
- 9781588343932
- Publisher
- Smithsonian
REVIEWS
Library Journal
Starred Review on November 1, 2013 | Social Sciences
Pulitzer Prize-nominated journalist Melillo (public communication, American Univ.) narrates a riveting account of the Advertising (Ad) Council, founded in 1942, and its impact on U.S. history, from its inception as a public relations tool through contemporary public service announcements (PSAs).Melillo focuses on the effects and controversy surrounding classic advertisements whose objectives ranged from mobilizing women during World War II, selling atomic energy, ...Log In or Sign Up to Read More
