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Rudder (cofounder and president, OKCupid.com) here presents an extensive analysis of the online personal data collected by his site (which sold in 2011 to Match.com for $50 million). The author uses OKCupid research to demonstrate how social media "likes" can predict human behavior and intelligence and how to use instantaneous postings better to understand collaborative behavior; he also discusses new forms of expression learned via social media outlets and provides valuable, imp...Log In or Sign Up to Read More